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from the employee owners at Gardener's Supply Co.

Eat More; Grow More

Bo Muller-Moore, top, from eatmorekale.com, and the cows from Chick-fil-A.

Bo Muller-Moore, top, from eatmorekale.com, and the cows from Chick-fil-A.

Did you hear the story about the guy who designed a T-shirt that says Eat More Kale? The slogan “went viral before people knew what viral was,” says Bo Muller-Moore, designer of the T-shirt. That was back in 2000. Now the shirts and stickers are widespread. No doubt, kale-lovers must have been pretty excited to have this new slogan.Much better than Got Milk?

But last year, a fast-food company called Chick-fil-A asked Muller-Moore to stop selling his slogan because it might be confused with Chick-fil-A’s slogan: Eat Mor Chikin.

I don’t know what I hate more: misspelled words or kale.

The words are misspelled because, well, the slogan was written by cows. Chick-fil-A puts it this way on their web site: “In 1995, a renegade cow, paintbrush in mouth, painted the three words “EAT MOR CHIKIN” on a billboard. From that day forward, the burger-eating landscape would forever be changed. These fearless cows, acting in enlightened self-interest, realized that when people eat chicken, they don’t eat them.” Indeed. These cows even have their own “ringtonez,” which you can download.

Want to eat more kale? Learn how to grow your own: How to Grow Kale and Collards. You can start seeds indoors six weeks before your last frost date.

Muller-Moore says his slogan is about something more than kale. It’s about eating healthy food, supporting local agriculture and small business — and just being quirky. Check out the photos of his customers on his wall. He’s fighting Chick-fil-A and his latest project is a Kickstarter campaign to fund a documentary called A Defiant Dude, which will tell his story.For an overview of the case, read the New York Times article and check out eatmorekale.com.

David Grist
Gardener’s Supply

1 Comment

  1. March 3, 2012    

    Hey Gardeners! Thanks for posting our Kickstarter link for our documentary film — over 400 people have supported it so far and some of them are Gardeners readers — thanks!

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We are an employee-owned company of avid gardeners, located in Burlington, VT.